VidMob is a leading ad tech platform that uses AI & machine learning to understand creative decisioning and its impact on campaign performance.
Our team codified the VidMob branding system to enable quicker, more efficient and consistent production of materials globally.
Color
Typography
Visual Design
Logo
Imagery
Grid
Voice
Result
A 7 chapter guide, complete with annotated
version and Adobe Creative Cloud Library.
System Book
Annotated Guide
Adobe CC Library
Color
Creating a canvas to let the creative shine
Black and white foundation
7 color system with 8 hue ramp
Typography
The right font for the right job
Visual Design
Clarifying messaging with purposeful simplicity
Symbols
Spots
Scenes
Logo
Preserving the cornerstone of the brand
Imagery
Telling a story with synthesized simplicity
Grid
Empowering accessibility
and balance to all
Creating Hierarchy
Creating Space
Creating Rhythm
Creating Tension
Team
Stephanie Bohn / CMO
Francis Musselman / ECD
Brian Boggess / CD